Press Trust of India
Bangalore: Mobile
phones are fast moving beyond their primary role of voice communication
and becoming multi-tasking devices as the number of wireless subscribers
in the country totals 89.2 crore, the Associated Chambers of Commerce
and Industry of India (ASSOCHAM) said today.
With
prices of mobile handsets coming down and disposable incomes going up,
people are changing handsets quite often. India now ranks as the second
fastest growing telecom markets in the world after China with 59.1 crore
users in urban areas and 30.1 crore in rural, the industry body said in
a statement.
Mobile
phones are no longer used only for staying in contact with others but
have become devices to provide a host of entertainment options,
according to a ASSOCHAM survey in six major cities of Delhi, Mumbai,
Kolkata, Chennai, Bangalore and Hyderabad. A total of 1,370 responses
were gathered from people in the age group of 20 to 30 years.
Nearly
39 per cent of them said they switch to a new phone in less than two
years for new applications. The findings suggest that friends are the
single most important source of information while purchasing a handset.
"The telecom industry must understand the importance of referrals.
Manufacturers should try to associate themselves with events and causes
which help in brand recognition," said ASSOCHAM secretary general D.S.
Rawat.
The
brand influenced first purchase of a handset with 39 per cent of
respondents, price with 17 per cent and availability of the latest model
with over 10 per cent. But for second purchase, quality ranked on top
with 15 per cent respondents.
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