The Korean electronics giants shipped 27.8 million smartphones last
quarter, accounting for 23.8% of the market, while Apple took a 14.6%
share with 17.1 million units shipped. Samsung's stellar quarter was
driven by a blend of elegant hardware designs, popular Android services
and extensive global distribution.
But their success isn't coming from Android handsets alone as the
company also sells a range of inexpensive smartphones running the Bada
platform.
Apple spent just one quarter as the world's top smartphone vendor when
it shipped 20.34 million iPhone handsets in Q2 2011, surpassing former
leader Nokia. The company's lead slipped as people were holding out for
the iPhone 4S launch while Samsung was seeing strong sales with its
Galaxy S II handsets.
It'll be interesting to see if Samsung can hold on to the top spot next
quarter. Apple has said it sold 4 million iPhone 4S units in its first
weekend on sale, while Samsung is expected to start selling the Galaxy
Nexus in November.
When it comes to all handset sales globally,
Nokia still remains top with 106.6 million shipments in Q3 2011,
compared to 110.4 million the previous year. Samsung closed in with a
total of 88 million handsets during the quarter, up from up from 71.4
million last year, while Chinese handset maker ZTE moved up to No. 4
with 18.5 million units shipped. Apple, which only sells the iPhone,
fell to the No. 5 spot with 17.1 million units sold.
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